The AI Summit New York

2022 Agenda


Presentation: How to Measure Marketing ROI and Drive Your Campaigns to Your Target Audience

Dec 08, 2022
Practitioners Stage

Companies spend millions of dollars on different marketing vehicles every year. How to quantify their efficiencies and analyze the synergy effect has been an important and strategic question to ensure sustainable business growth. In this session, we will look at::

• What are the prevalent advanced analytics or ML approaches to measure marketing effectiveness and what are their pros and cons?

• How to identify the best analytical approaches for your niche and target market sectors?

• How to translate analytical findings into actionable insights and recommendations that help your business to realize superior growth?

Josephine Hua Pan, Director, Marketing Science - Disney Streaming
View all 2022 Agenda

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