Companies spend millions of dollars on different marketing vehicles every year. How to quantify their efficiencies and analyze the synergy effect has been an important and strategic question to ensure sustainable business growth. In this session, we will look at::

• What are the prevalent advanced analytics or ML approaches to measure marketing effectiveness and what are their pros and cons?

• How to identify the best analytical approaches for your niche and target market sectors?

• How to translate analytical findings into actionable insights and recommendations that help your business to realize superior growth?