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Workshop: Tackling Marketing Valuation Challenges Using Causal Inference
Dec 08, 2022
Practitioners Stage
Understanding the value of customer actions on e-commerce has been increasingly challenging, especially for actions or events where running an AB test is impossible. In this talk, Badri will share his perspective on how his team at Wayfair has been working on building a centralized causal platform to tackle and scale this challenge.
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