Why do so many seemingly transformative ideas fizzle out? Even with the most impressive data science talent and modern ModelOps platforms, AI COEs and teams struggle to gain – and more importantly – sustain corporate attention, focus and funding. This presentation will cover proven best practices for properly positioning, framing and ultimately executing AI projects at enterprise scale with a special focus Agile development, key lessons from the worlds of product management & Design Thinking and crucial aspects of instrumentation and value validation.