A Media & Entertainment industry veteran, Bill serves ENCO's customers in a myriad of ways, from application engineering to business development, to driving new product innovation and trial POC's, to managing key ENCO Accounts and partnership development. He also serves as thought leadership writer and presenter and product evangelist, produces ENCO's Webinars, and launched their video production studios. He joined ENCO after a sales engineering role with German broadcast manufacturer LAWO AG.

Previous, he oversaw Olympic venue technical planning, build-out and operations across five Olympic Games, served as an executive producer and new media business development executive at QVC (inventing ground-breaking ITV & OTT streaming ecommerce products), was a long-time freelance broadcast engineer, consultant and project manager for customers spanning the NBA, NHL, NFL, NCAA and countless US broadcasts, and owned a laser display production company producing & performing large-scale laser displays at major events & venues.