Tobe is a growth science and analytics lead on the youtube team at Google. She is a strategic leader with expertise in leveraging data science, analytics and experimentation in designing, building and automating scalable end to end data systems and models used for smart marketing investments to accelerate profitable growth. Tobe thrives at the intersection of Data Science, Product Management and Growth Marketing. She has a proven track record of optimizing marketing budget investments towards maximizing ROI & improving retention.