Dive into the digital-first transformation of Talon. Highlighting the collaboration between Talon and Sahaj, this briefing will focus on new strategies implemented to amplify Out-of-Home (OOH) advertising using AI, modern data science, and technology. Moreover, insights on how they're steering the future of OOH advertising towards a data-driven and outcome-measurable approach will be shared. Central to the discussion will also be the methods they've used to conquer tech and business process challenges including human variables.