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How hyper-personalization can help brands build stronger relationships with customers, what are the pitfalls?
Dec 07, 2023
Room 1A14
Industries Stage
- Hyper-personalization is a powerful marketing strategy that can be used to improve the customer experience, increase sales, and enhance brand reputation
- However, it is important to be aware of the challenges from costs to results interpretation, and ethical considerations associated with this strategy. What are industry leaders doing in this space? What are uses cases delivering immediate ROI?
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