The AI Summit New York

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Brett Keller

Brett Keller

CEO, Priceline

Brett Keller is Chief Executive Officer of Priceline, a subsidiary of Booking Holdings. Brett joined the company in 1999, just a year after launch, and rose to Chief Marketing Officer and Chief Operating Officer prior to his appointment to CEO in 2016. With over 25 years of experience in scaling global e-commerce businesses, Brett has played a pivotal role in growing Priceline’s business and evolving the brand’s product and go-to-market strategies for its diverse set of digital offerings. A proven leader and champion for innovation, Brett spearheaded the launch of the travel industry’s first full-service mobile app, was the architect of the iconic Priceline Negotiator campaign and most recently was a driving force behind the company’s robust early adoption of Generative AI. Throughout his tenure, he has also navigated the company through the extreme travel changes of the dot-com bust, 9/11, the Great Recession and the Covid-19 pandemic.

Brett's resiliency and inspirational leadership have delivered above market growth, resulting in Priceline’s evolution from a startup to one of the leading online travel agencies in the world. Brett serves on the board of directors for Broadridge Financial Solutions and Tech:NYC. He is also a member of the National Advisory Council for BYU’s Marriott School of Business. Prior to joining Priceline, Brett managed Cendant’s online travel businesses as a Director of Online Travel. Brett holds an MBA from Cornell’s Johnson Graduate School of Management and an undergraduate degree in Japanese from Brigham Young University. An avid runner and fisherman, Brett enjoys spending his free time in nature and traveling with his family.

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