Salman leads Generative AI for the AWS Partner Business in EMEA. He has over 15 years of experience implementing AI/ML and delivering Business Transformation for Enterprises across US, EMEA and APAC. He holds a PhD from University of Cambridge (UK), has been co-founder to two Technology Consulting Startups, and has held Head of Data Science and Head of AI Consulting roles at RELX plc and Wipro Digital prior to joining AWS.