Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization and future trends. Eden’s primary focus is applied AI, specialising in generative AI, AI impacts on consumer services and industry verticals, responsible AI and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.

Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI Ethics at the University of Cambridge.

Prior to her career as an analyst, Eden was a journalist and editor for a string respected industry publications.