Natalie is an emerging tech innovator and leader in the field synthetic media and AI avatar technology. She is Head of Strategy and Founding Team member at Hour One, where she is instrumental in the commercialization of synthetic media, and the new "avatar economy," in which real people are paid for licensing their likeness to brands as their synthetic selves. Previously, Natalie was Head of Futures at Publicis Groupe, focused on emerging tech innovation and product development for Samsung. Previously she spent 10+ years at Interpublic Group, where she served in a number of leadership roles including Head of Digital at Universal McCann, where she was key to winning and growing business with the likes of Coca-Cola, H&M, Hulu, Microsoft, and Sony. Natalie is an award-winning innovator, keynote speaker, and regular commentator for publications including MIT Tech Review and The Information.