Successful AI adoption isn’t scaling with AI innovation. In 2024, most enterprises struggled to translate transformative AI capabilities into meaningful business outcomes, failing to overcome challenges like short-term thinking, gaps in talent, technical obstacles, and unclear strategic visions. This talk will explore why so many AI initiatives stalled, and outline a new approach for 2025 that emphasizes strategic integration. By aligning AI projects with core business goals, auditing core operations, and leveraging expertise through partnerships, companies can unlock AI’s full potential and transform it from an isolated tool into a critical driver of growth and innovation.