As generative AI gains traction in game development, its role and impact on artists are top of mind. Rather than a replacement, generative AI should be seen as a tool that amplifies and complements 3D artists’ skills, streamlining repetitive tasks and unlocking new possibilities in creative iteration.

In this session, Justin Webber, Director of Game Development and Michael Casalino, Creative Director, both from Shutterstock Studios, will explore the practical strengths of generative AI today. They will discuss how AI tools can enhance workflows—particularly in prototyping, background asset creation, and rapid environment iteration—while underscoring the indispensable role of artists in refining and shaping the output. They will also share insights into how AI’s potential will continue to evolve, making it an increasingly powerful tool to support creative professionals.

Join us for a grounded look at how generative AI is shaping game development, empowering artists to create more, iterate faster, and elevate quality without compromising creativity.