The games industry leads the charge in adopting generative AI in comparison to its film and television counterparts, with 86.7% of professionals already using AI tools according to a recent CVL Economics study. AI’s impact on the industry is inevitable, but we can shape how studios adapt. In this presentation, Kent Keirsey, founder and CEO of Invoke shares insights on using generative AI to support the game development process. He will discuss and demonstrate strategies, techniques, and workflows for ethically integrating AI into studios, ensuring it has a positive impact on developers, artists, and consumers.