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Using Generative AI to better understand B2B audiences: from Topic Modelling to Text Classification
Dec 11, 2024
GenAI Stage
- Generative AI and the implications thereof to business is one of the largest talking points amongst business leaders. Although the benefits of the technology are clear to business leaders, the path to adoption is less so. In our presentation we will provide two Use Cases for which we implemented and deployed Generative AI solutions within our business.
- The Use Cases show how we employed both proprietary Large Language Models (LLM) as well as fine-tuned Open-Source models for the purposes of better understanding our audience. The pros and cons of using proprietary vs open source are discussed. Technical implementation details of how to effectively fine-tune models on private data are also shared.
Speakers
Session Type
Keynote
Content Focus
Technical
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