Explore how AI is reshaping creative workflows and storytelling. This masterclass empowers creative leaders to guide their teams in adopting AI tools with confidence, clarity, and cultural sensitivity. Learn how to unlock rapid iteration, ethical innovation, and brand-aligned creativity using AI. Discover how to lead with fluency in a fast-evolving landscape.

What You’ll Learn

• How to advise creative teams on using AI tools for storytelling, brand development, and marketing.
• How to structure creative workflows that integrate AI for speed, cost-efficiency, and impact.
• How to evaluate AI capabilities and limitations in visual consistency, ideation, and execution.
• How to combine traditional creative principles with AI-driven iteration to pitch and produce ideas effectively.

Key Takeaways

• A strategic fluency model for integrating AI into creative leadership and innovation practices.
• A breakdown of AI-assisted workflows and how they differ from traditional production.
• Live demo showcasing rapid ideation using AI tools (e.g., a three-shot prompt visualization).
• A mindset shift: AI as a powerful tool—not a replacement—for creative leadership.

Why This Matters

Creative leaders often feel uncertain about how to start using AI or how to guide their teams effectively. This masterclass clarifies AI’s role in creativity, showing how it can enhance storytelling, lower production barriers, and support ethical, brand-aligned innovation. Leaders who see AI as a creative tool—not a threat—will help shape the future of fashion, music, branding, media, and cultural storytelling.

Who Should Attend

Creative leaders, brand strategists, innovation executives, cultural curators, and transformation teams working in:

• Fashion & Apparel
• Music & Audio
• Branding & Identity
• Media & Advertising
• Cultural Institutions