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Events are a powerful part of any marketing strategy. They provide an opportunity for brands to meet face to face with prospective and existing customers, something that is hard to achieve in other se ... -
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Major music festivals aren't just events, they're cultural phenomena that create passionate communities and unforgettable experiences. While B2B events serve different objectives, at the end of the da ... -
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"How can I quantify tech event marketing ROI when lead counts no longer impress leadership?" This question resonates with marketers across the event industry. While lead generation has traditionally d ... -
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Why it’s time for vendors to look beyond the C-suite – and how to reach the decision-makers who actually move the needle No modern innovation has been as fast-moving, far-reaching, or misunderstood as ...
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