The AI Summit New York

Success Stories

With so many opportunities available at The AI Summit New York, our team can help you shape your strategy to drive meaningful results that achieve your business goals.

Looking for some inspiration? Here's five success stories from our diverse range of sponsors and exhibitors, all leveraging different tactics to meet their objectives. Find out more about how to leverage these tactics in our 2025 Sponsorship Brochure.

 

Explore sponsorship opportunities

Generate Leads

Generate Leads

Challenge

  • An education company specializing in data and AI training faced several key challenges in their event marketing strategy. They were trying to: 
    • Generate high-quality leads specifically interested in upskilling teams
    • Demonstrate clear ROI from event investments
    • Connect with B2B leaders at the manager/director level and above
    • Balance immediate lead generation with long-term brand building

Approach

  • Built a diversified on-site strategy with lead generation opportunities across different formats
  • Strategically chose their booth placement to maximize traffic and conversations in the Expo Hall
  • Leveraged the event app by reaching out to attendees to book meetings both pre-event and while on-site
  • Connected with existing customers to strengthen relationships

Results

  • Generated a number of hot leads to be followed up with and progressed by Sales afterwards
  • Segmented leads by source at the event to closely monitor strategic effectiveness of different tactics
  • Had meaningful interactions with existing clients and new prospects alike
  • Created content on-site to be leveraged in additional marketing campaigns post-event for further lead generation
Build Thought Leadership

Build Thought Leadership

Challenge

  • A leading technology company faced a significant challenge: despite being well-established in their traditional markets, they weren't recognized as a player in the rapidly growing AI space. They needed to:
    • Build credibility and awareness in the AI ecosystem
    • Reach specialized AI practitioners and decision-makers not present at their usual events
    • Connect with multiple personas including IT implementers and line-of-business leaders
    • Differentiate their AI capabilities in a crowded market

Approach

  • Delivered multiple types of speaking sessions to engage a variety of audiences
  • Complemented larger-scale thought leadership sessions with demos set up at the booth to encourage quality one-on-one conversations with their target technical audiences
  • Maximized the value of their sessions with edited session video content to be leveraged post-event

Results

  • Increased visibility, generating strong booth traffic and audience engagement
  • Differentiated from other exhibitors with key talking points not covered by competitors
  • Leveraged the variety of package options to build a strategy that closely matched their specific event objectives
  • Created high-quality content from their sessions to be repurposed in marketing campaigns

 

Showcase Products

Showcase Products

Challenge

  • A leading technology company was looking to leverage their presence at The AI Summit New York as part of a new product launch
  • In being on-site, they aimed to better understand the perception of the product amongst attendees, and work towards brand awareness objectives
  • Because of their focus on showcasing products, they were particularly keen to connect with practitioners

Approach

  • Leveraged the variety of sponsorship opportunities to build a comprehensive engagement strategy, that included:
    • Product-led session on the Practitioners Stage
    • Targeted hands-on workshop aimed at developers and AI practitioners to learn more about their AI product-set
    • A booth in our Expo Hall to connect one-on-one with attendees
    • Sponsorship of The Solution Center to reach technology executives, industry experts and practitioners

Results

  • Interacted with a diverse audience, including their target practitioners
  • Experienced very high traffic in both the Expo Hall and speaking opportunities, maximizing their multiple touchpoints
  • Had meaningful conversations with attendees to inform their understanding of product perception
Enter a New Market

Enter a New Market

Challenge

  • An AI company faced the challenge of building brand awareness and generating pipeline in a new market

  • They needed a strategic approach to generate qualified leads and pipeline opportunities, connect with decision-makers in their target accounts, and justify their marketing investment with measurable results

Approach

  • Utilized the VIP Meeting Services and Hosted Buyer Program to have targeted conversations with AI buyers
  • Developed speaking content around AI agents, a trending topic that resonated with their target audience
  • Used in-person conversations to quickly qualify or disqualify prospects
  • Focused on meaningful interactions rather than quantity of leads

Results

  • Successfully established their brand in the new market
  • Uncovered numerous opportunities that converted to revenue
  • Generated measurable pipeline and revenue that justified their investment
  • Accelerated the sales cycle by building relationships in-person that would have taken significantly longer through digital channels
Launch Your Start-up

Launch Your Start-up

Challenge

  • A SaaS start-up returned to The AI Summit New York for a second year, aiming to build on the brand recognition they established in their first year
  • As a start-up, they needed to ensure they were maximizing their investment and connecting with their target attendees

Approach

  • Used strategic storytelling to highlight their journey as a company in the last year and the growth they have experienced
  • Focused on quality over quantity by identifying high-value targets and connecting with them in-person
  • Connected with prospects immediately on LinkedIn to set-up post-event conversations

Results

  • Had meaningful conversations with senior leaders with real decision-making power
  • Connected with relevant attendees with a deep understanding of their industry and the relevance of their product
  • Enabled them to connect with a diverse set of attendees, covering a variety of seniorities, company sizes and industries

Speak to our team to find out more about how to bring your brand's story to life

 

Get in touch

Sponsors

Headline Partners

Loading

Industry Partners

Loading

Diamond Sponsors

Loading

Platinum Sponsors

Loading

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Associate Sponsors

Media & Strategic Partners

Exclusive AI Security Stage Sponsor

Loading

VISIONAIRES VIP LOUNGE SPONSORS

Loading