As enterprises accelerate their AI journeys, the foundation of success lies in having AI-ready data. This session explores how IBM’s open, hybrid data approach empowers organizations to unlock the full potential of generative AI—driving automation, new knowledge, and deeper insights across every business function. The session will also feature a Fireside Chat with UFC, offering an inside look at their approach to data and AI innovation, including their success story with IBM and their own use of watsonx.data to drive transformative outcomes. Through real-world examples, we’ll show how leaders are turning unstructured data into reliable, scalable AI outcomes with watsonx.