Jack Martin introduces AI-first design principles for building modular, reusable, and scalable agents powered by dynamically contextualized content and data. He explores how multi-agent and orchestrated AI workflows can transform enterprise operations. Drawing on his experience building and scaling an AI program from zero to 3,500 users in nine months, and developing more than 4,000 GPTs, for Ai-GEN.co, Jack shares practical strategies for leveraging advanced prompting methodologies, and software design to deploy generative AI effectively at scale.