Industry-leading clients require very specific, highly iterative, and accurate images that provoke a precise audience response.

At the heart of that capability is control.

Join Charles Howell, Global President of Advertising and Content, as he explores how more than 40 years of navigating disruption and harnessing emerging technologies have positioned Framestore at the forefront of leveraging foundation models; seeing beyond the distraction of the AI hype bubble, understanding the underlying techniques and designing an AI enabled creative and technical space that equips brands, directors, studios and streamers to develop and bring extraordinary stories to life.