Cutting-edge technologies are transforming sound creation and experience, from emotion-aware music to synthetic voices and sonic branding. While these innovations enhance creative and branding capabilities, they also pose critical security, privacy, and ethical challenges. This session will demonstrate how brands, artists, and technologists can leverage AI audio tools safely and effectively, combining cutting-edge technology with responsible use.

• Emotion-to-Music Algorithms & Data Ethics-How AI interprets emotional signals to generate music—and the implications for data privacy, licensing, wellness, and brand engagement.
• Synthetic Voice, Deepfake Audio & Risk Mitigation-A look at platforms enabling custom voice creation and sound manipulation, with a focus on security risks, authenticity, and responsible deployment in media and entertainment.
• AI in Sonic Branding & Digital Strategy-How brands are using AI to craft personalized sound identities at scale—while navigating IP protection, privacy compliance, and trust-building in digital ecosystems.