Ed Dobbles
Dr. Ed Dobbles is the Vice President of Advanced Analytics at Diageo, the world’s largest spirits manufacturer. With over 25 years of experience, Ed has led transformational analytics functions at industry-leading companies, including H&R Block, Albertsons/Supervalu, and Best Buy.
Throughout his career, Ed has been recognized as the “Geek that can Speak,” seamlessly integrating complex analytics into actionable strategies that drive substantial business impact. At Diageo, he oversees a $17 million analytics budget and leads a high-performing team that has delivered game-changing solutions, such as ML forecasting that increased accuracy while reducing labor, and generative AI tools that revolutionized reporting. These innovations contributed to 115,000+ new distribution points annually and an annual revenue increase of up to $120 million.
Ed holds a Doctor of Business Administration from Rutgers University, where his dissertation focused on driving adoption of advanced analytic tools in sales organizations. His passion lies in building analytics cultures that bridge the gap between data insights and business execution, leaving lasting impact across industries.
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