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Robert Cardarelli
Executive Vice President, Analytics and Attribution,
Ipsos MMA
At Ipsos MMA, as the EVP of Analytics, I lead the development and implementation of our Attribution Measurement solution, managing all phases of the AIML product lifecycle. Ipsos MMA is a global marketing and commercial performance and ROI optimization leader. Over the past 25+ years, I have led analytics functions across multiple media agency holding companies, marketing research consultancies, and AdTech/MarTech providers for brands spanning the telecommunications, retail, financial services, healthcare/pharma, QSR, entertainment and media, and automotive industries.
Sessions
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11-Dec-2024Practitioners StageInnovating Healthcare with Synthetic Data: Balancing Risk, Reward, and Regulation
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