Informa helps businesses and professionals in hundreds of ways.

Our international portfolio of live events, world-leading research publications, and innovative digital services provide specialists with the knowledge and connections they need to thrive.

Blog 

The Year Enterprise AI Delivers Real Business Value

Enterprise AI is moving beyond experimentation. Organizations are facing increasing pressure to turn AI investment into measurable business outcomes, from greater operational efficiency and better customer experiences to new revenue opportunities.

Our latest report, AI in Action: From Experimentation to Enterprise Value, we take a mid year review of the trends reshaping how organizations deploy, scale, and extract value from AI. It looks beyond the hype to examine what these developments mean for businesses and what leaders need to prioritize next.

🌟 Key report insights for business success:

🔸Enterprise AI is moving from experimentation to scaled implementation. 

🔸AI agents are creating new opportunities for intelligent automation. 

🔸Governance and security are critical to scaling AI responsibly. 

🔸Business leaders increasingly expect measurable ROI from AI investment.

From AI Experimentation to Enterprise Value

How to Scale AI in 2026

Enterprise AI has reached an inflection point.

Organizations that once treated AI as an isolated innovation project are increasingly embedding it into core business operations. At the same time, the gap between organizations successfully scaling AI and those still experimenting with it is becoming harder to ignore.

For business leaders, the pressure is coming from every direction.

Boards want to see return on investment. Customers increasingly expect intelligent and personalized experiences. Employees want tools that improve productivity. Meanwhile, competitors are exploring how AI can help them operate faster, reduce costs, and create new sources of value.

The conversation around AI is therefore changing.

The question is no longer whether AI can transform business. It is where AI can create the greatest value and how organizations can scale it effectively.

The organizations that succeed in 2026 will not necessarily be those running the most AI projects. They will be those that can move from proof of concept to production, from experimentation to adoption, and ultimately from AI investment to measurable business value.

Building AI-Native Operating Models

The next stage of enterprise AI is about more than adding AI tools to existing processes.

Leading organizations are beginning to redesign workflows, decision-making, and operating models around what AI makes possible. This means using AI to automate routine decisions, augment human expertise, and continuously improve processes based on real-world outcomes.

Rather than treating AI as a standalone technology initiative, businesses are beginning to view it as a fundamental organizational capability.

What this requires

  1. Clear business priorities 
    AI investment needs to focus on areas where it can deliver meaningful commercial or operational impact.
  2. Scalable infrastructure 
    Organizations need the technology, data, and systems required to move successful AI applications from pilot to production.
  3. Effective governance 
    AI must be deployed in ways that manage security, compliance, privacy, and operational risk without unnecessarily slowing innovation.
  4. Cross-functional collaboration
    Successful AI adoption requires business, technology, data, and operational teams to work together around shared objectives.

The Rise of AI Agents

AI agents are expanding what organizations can achieve through automation.

Rather than simply generating content or responding to individual prompts, agentic systems can increasingly perform sequences of tasks, interact with business systems, and support more complex workflows.

This creates opportunities to automate processes that previously required significant human intervention.

Potential applications span areas such as:

  • Customer service and support 
  • IT and software development
  • Research and analysis 
  • Supply chain management 
  • Finance and operations 
  • Sales and marketing 

The opportunity is significant, but so is the need for control.

As AI systems become more autonomous, organizations need appropriate oversight, governance, and security measures to ensure automation remains aligned with business objectives and risk requirements.

The opportunity is no longer simply to automate individual tasks. It is to rethink entire workflows around intelligent systems.

Multimodal AI Is Becoming Business-Critical

Enterprise AI is moving beyond text.

The ability of AI systems to understand and work across text, images, video, and audio is opening up applications that single-mode systems cannot address effectively.

Consider a customer service environment that can analyze conversation content alongside tone and sentiment. Or a manufacturing operation that combines visual inspection with sensor data and maintenance records to identify potential issues.

For enterprises, multimodal AI can connect previously fragmented sources of information and provide a more complete understanding of business processes.

The result is not simply more sophisticated AI. It is the potential to solve more complex, real-world business problems.

The AI Talent Equation Is Changing

The AI skills challenge is evolving.

Organizations still need specialist technical expertise, but enterprise AI adoption increasingly depends on people who can connect technology with business outcomes.

The most valuable skills are therefore not necessarily confined to traditional data science roles.

Businesses are investing in:

  • Upskilling existing employees to work effectively with AI 
  • Building AI literacy across technical and non-technical teams 
  • Developing AI-focused roles across product, strategy, and governance 
  • Creating internal AI communities to share knowledge and accelerate adoption

The goal is not simply to hire more AI specialists.

It is to create an organization capable of using AI effectively at scale.

What Does AI Mean for Your Organization?

The trends shaping enterprise AI in 2026 create significant opportunities — but organizations need to be selective about where they invest.

Three priorities stand out.

1. Strategic Clarity

Identify where AI can create the greatest value for your organization.

Not every process needs AI, and not every emerging technology warrants investment. Prioritize use cases based on potential business impact, feasibility, and the ability to scale.

2. Operational Readiness

Build the infrastructure, processes, and governance required to deploy AI reliably.

A successful proof of concept only creates value when it can move into production and deliver measurable outcomes.

3. Organizational Readiness

AI adoption depends on more than technology.

Organizations need the skills, culture, and change management capabilities to help employees understand, adopt, and work effectively alongside AI.

Technology enables transformation. People and processes determine whether it succeeds.

Turning AI Investment Into Business Value

The shift from experimentation to enterprise value requires a different approach to AI strategy.

Instead of asking:

"Where can we use AI?" business leaders need to ask: "Where can AI create measurable value for our organization?"

That means connecting AI initiatives to clear business outcomes, establishing meaningful measures of success, and creating the governance and infrastructure needed to scale what works.

The organizations that get this right will be better positioned to turn AI from an emerging technology investment into a sustainable source of competitive advantage.


Discover in AI in Action

Our latest report provides a deeper look at the trends shaping enterprise AI adoption, including:

🔹The top 10 trends reshaping enterprise

🔹AI Practical frameworks for evaluating and prioritizing AI investments

🔹Real-world examples of organizations extracting value from AI

🔹Strategic guidance for building scalable AI capabilities

🔹Emerging technologies and their potential business applications

The report goes beyond predictions to examine what these developments mean for organizations looking to turn AI investment into measurable outcomes. Get the complete analysis, frameworks, and insights to help your organization move from AI experimentation to enterprise value.