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Freddy Castro
CEO,
Definity
Freddy Castro, CEO of Definity, brings more than 20 years of experience in IT consulting, digital transformation, and enterprise innovation. He has led modernization initiatives for industry-leading companies, scaling e-commerce platforms, redesigning end-to-end operations, and driving measurable revenue growth.
Freddy is recognized for his ability to bridge deep technical expertise with strategic business leadership. His background spans architecture, data, AI, customer experience, and commercial performance, enabling him to translate emerging technologies into tangible business outcomes.
At Definity, Freddy focuses on helping organizations adopt Agentic AI, modernize digital experiences, and operate with greater speed, intelligence, and resilience.
Freddy is recognized for his ability to bridge deep technical expertise with strategic business leadership. His background spans architecture, data, AI, customer experience, and commercial performance, enabling him to translate emerging technologies into tangible business outcomes.
At Definity, Freddy focuses on helping organizations adopt Agentic AI, modernize digital experiences, and operate with greater speed, intelligence, and resilience.
Sessions
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10-Dec-2025Data Excellence StagePanel: The Custom Code Conundrum: Fine-Tuning vs. Starting from Scratch
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