Speakers

Joshua Rockoff is a wartime marketer, technologist, and turnaround executive known for driving high‑impact digital transformations and growth across retail, consumer, and e‑commerce brands. He brings nearly three decades of experience helping companies modernize their go‑to‑market strategies by fusing AI, data, and omnichannel execution to unlock profitable, sustainable revenue.

Professional focus
Rockoff specializes in distressed, restructuring, and turnaround situations where brands need rapid, measurable results across digital, wholesale, marketplaces, and brick‑and‑mortar channels. His work consistently centers on using AI, automation, and modern MarTech stacks to improve customer acquisition, retention, and unit economics for both D2C and B2B businesses.​

Leadership roles and impact
He has held senior roles including CEO, CMO, Chief Digital Officer, and Head of Omnichannel at brands such as Urban Decay, Diane Von Furstenberg, Kmart, Destination Maternity, BCBG, Urban Decay, and multiple private equity–backed companies. In these positions, Rockoff has led large cross‑functional teams, unified fragmented tech, operations, and marketing stacks, and built new digital and retail revenue streams that contributed to several successful exits.​

AI, data, and commerce innovation
Rockoff is deeply engaged in how AI reshapes inventory management, personalization, and product discovery, with a practical focus on deploying models that materially improve conversion and customer experience. He has architected and launched modern e‑commerce stacks around platforms such as Shopify Plus, Klaviyo, Gorgias, and related tools, often consolidating dozens of data sources into a single view of the customer and driving significant growth from subscriptions and retention programs.​

Teaching, speaking, and ecosystem roles
Beyond operating roles, Rockoff serves as a marketing professor and mentor, advising founders and operators on growth, digital transformation, and AI‑driven commerce. He is an active speaker and panelist at conferences including Shoptalk, RETHINK Retail’s AI in Retail events, and New York Tech Week, where he shares real‑world lessons on brand reinvention, “wartime” growth strategies, and the future of AI in retail and e‑commerce.