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Laura Svejnar
Head of Brand and Integrated Marketing,
Amazon Music
Laura Svejnar is a strategic marketing leader with more than 17 years of experience driving brand, product, and subscription growth across Amazon, global CPG brands, and leading advertising agencies.
She currently serves as the Global Head of Brand and Integrated Marketing for Amazon Music, where she defines brand storytelling, oversees global campaigns, and leads initiatives that have accelerated customer acquisition and retention worldwide. This work includes partnerships with Alexa, most recently with Alexa’s new AI enabled Alexa + launch.
Previously, she led marketing and product subscriptions for Comixology, sitting on the executive leadership team and managing brand, paid, lifecycle, partnerships, PR, and creative. Her earlier career includes brand management roles at Unilever and Kraft Heinz, where she led high-impact product launches and award-winning integrated campaigns.
She currently serves as the Global Head of Brand and Integrated Marketing for Amazon Music, where she defines brand storytelling, oversees global campaigns, and leads initiatives that have accelerated customer acquisition and retention worldwide. This work includes partnerships with Alexa, most recently with Alexa’s new AI enabled Alexa + launch.
Previously, she led marketing and product subscriptions for Comixology, sitting on the executive leadership team and managing brand, paid, lifecycle, partnerships, PR, and creative. Her earlier career includes brand management roles at Unilever and Kraft Heinz, where she led high-impact product launches and award-winning integrated campaigns.
Sessions
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11-Dec-2025AI at Scale StageFocusing on Results: AI Use Cases to Lead into 2026
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