Speakers

Lisa Peterson is the EY Americas Consulting Chief Marketing Officer, an innovative technology marketing leader and experienced in digital strategy and brand development. As a results-driven marketing executive, Lisa has deep knowledge in leveraging technology and AI to redefine marketing strategies, elevate brand value, and drive scalable growth. She has a proven track record in demand generation, customer acquisition, and brand development, specializing in using data-driven insights to craft strategies that grow existing revenue streams, enable sales teams, and launch new products and services in competitive markets.

Lisa excels at creating holistic, customer-centric marketing approaches by combining strategic planning, advanced analytics, and cutting-edge technology. Her leadership extends across diverse industries, where she has built high-performing teams, developed innovative partnerships, and driven measurable business outcomes. A visionary leader passionate about innovation, Lisa is focused on transforming marketing organizations with advanced technologies like AI to create meaningful connections with customers, optimize operations, and unlock growth opportunities. Whether leading global teams or working cross-functionally, she thrives in building strategies that deliver measurable, sustainable impact.