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Lisa Peterson
Lisa is the Americas Marketing Leader for EY Consulting, where she spearheads brand and marketing initiatives to enhance the firm’s market presence and drive business growth. She is known for her ability to connect brand to demand, modernizing how B2B marketing works, simplifying how it scales, and building the EY AI brand to showcase how technology and human ingenuity together can shape transformation. With a proven track record in technology-driven companies, Lisa has successfully led marketing transformations that leverage AI to optimize customer engagement and drive demand. Before joining the firm, she built her career leading marketing efforts for global brands, gaining extensive experience in demand generation, digital marketing, brand development, customer acquisition and marketing attribution. Lisa holds an MBA from Harvard Business School and a Bachelor of Science in Finance, Marketing and International Business from the University of Colorado, Boulder.
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