Event marketers today are under intense pressure to prove their sponsorship investments actually pay off. With sales cycles stretching longer and attribution getting more complex, you can't afford to pick the wrong events. Every budget decision needs to count.

That's where The AI Summit comes in. We've become the go-to event for marketers who need real results, and that's why our exhibitors don't just show up and hope for the best. They walk away with qualified leads, stronger industry positioning, and growth that their entire organisation notices.

What makes us different? It's not just about having the right people in the room or impressive speakers (although we have both). It's about our track record of delivering results that actually matter to your business. Whether you're trying to break into new markets, speed up deals already in your pipeline, or establish your brand as an AI leader, our exhibitors have figured out how to turn two focused days into months of business momentum.

Here's how our exhibitors have turned their event participation into the kind of business results that advance careers and drive organizational growth.

1. Measurable ROI and Data-Driven Results

"The thing that keeps bringing us back here is when we wrap up and we look at the data, we know that we've found the value and the kind of things we're looking for. When you're here, you feel that's going to be the case, but really the data tells the truth afterwards."

"I think for us it's the data. The awareness piece is slightly harder to measure, but certainly in the pipeline and revenue that we've seen from the event that really helps us justify the sponsorship again for coming back this year and as I say helped us unlock a number of opportunities and land new customers."

2. Pipeline Generation and Revenue Impact

"We were able to unlock and unearth a number of opportunities in last year's event which allowed us to justify the investment to come back this year and hopefully we'll do the same again next year."

"It ultimately helps the business goals that we have to keep the lights on: pipeline and revenue. They are what allows us to grow as a business and expand into to new markets and so that wouldn't be possible without marketing. And so this event really forms part of that Marketing strategy that we have to really help accelerate the business and generate revenue."

 

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3. Quality Lead Generation and Meaningful Conversations

"We keep coming back to The AI Summit year after year for a few reasons. One, the type of attendees. We have very meaningful conversations in the booth, as well as the ability to set up one-on-one meetings with our clients in the area."

"The types of engagements that we have, it goes from everybody who's just learning about AI to people who are close to closing a deal. So we can facilitate conversations around every spectrum here while we're here."

4. Brand Awareness and Market Positioning

"It's one of the largest AI focused events in the country and so really does give us that opportunity to get the brand out into the market. We were founded in 2020, so for us that brand exposure is incredibly important."

"We've spoken around how four and a half thousand people attend this year and I think that's expected to grow for next year as well. So for us that brand awareness is key."

"We are early stage as a company and we are still building our brand, building awareness of what we do, in an industry where most people, including to some extent ourselves, are still figuring out what we're doing and so having the opportunity to get together with people who are looking at the same problem space and are like-minded... it's incredibly useful, incredibly productive collectively for all of us."

 

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5. Diverse Engagement Formats for Maximum Impact

"The ability to share our story in different types of formats, from roundtables to keynotes to one-on-one meetings really makes it a great experience for us as well as our prospective clients."

"We're able to facilitate lunch and learns, roundtables, personalized demos. So all of those things together allows us to reach an extremely broad audience. And then our sellers are then able to take all these initial conversations and progress them."

6. Strategic Campaign Integration

"It's kind of the key moment in our calendar where we go to market and take our message AI message out there. So it's intrinsic. There isn't a substitute for that in our calendar and it's completely connected with what our sales teams, with what our marketing teams are trying to do."

"So because of our previous experiences, The AI Summit is one of the tier one events at for our company. It's one of the events we spend a lot of time planning, organizing. We bring a ton of folks. We bring everybody from our technical Sales teams to our Product Marketing to our executives to participate in this event."

 

Ready to achieve similar results for your organization? Download our brochure to learn more about the opportunities available.

 

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