A bigger booth doesn’t automatically mean better results. But when that extra space is used strategically, it can create more opportunities to tell your story, demonstrate your product and build meaningful connections.
The exhibitors that consistently invest in larger footprints aren’t simply buying visibility. They’re creating the space and capability to deliver a more immersive experience, one that can influence how attendees see, remember, and engage with their brand.
We spoke with Tad Munroe, Director of Sales, and Michael Leahy, Vice President of Sales at Informa Connect, to explore what high-performing exhibitors do differently with their space.
From creating a clear and confident brand story to turning product demos into immersive experiences, larger booths can give brands the room to create deeper conversations, better-qualified interactions and a more memorable presence on the show floor.
