The Ultimate Festival-Inspired Playbook
Because who says B2B can't bring the vibes?
Major music festivals aren't just events, they're cultural phenomena that create passionate communities and unforgettable experiences. While B2B events serve different objectives, at the end of the day, it’s still all about connections and an experience that sticks in your mind long after the last booth is packed up.
So, we’ve put together a playbook that explores how event marketers can use some Coachella inspiration to build stronger brand identity and attendees that become part of your brand’s community.
What makes festivals special?
- Creating an identity, not just a brand: The most successful entertainment festivals have cultivated distinct identities that attendees feel like they’re a part of. This goes beyond logos and color schemes; it's about creating an atmosphere and culture that people want to be associated with.
- The power of unexpected moments: Often what people remember most about an festival are the surprises, and these unexpected elements become the stories attendees share long after the event ends.
- Designed for social sharing: Festivals understand the importance of creating visually striking, shareable moments. This isn't just about vanity, it's strategic amplification that extends reach far beyond physical attendees into the digital world.
- Community-centered experiences: Sometimes the most powerful part of festivals isn’t the headliners, it’s the community that forms around shared interests and experiences. When attendees feel part of something larger than themselves, and they return to be a part of that community as much as for the content.
- The narrative arc before, during, and after: Festivals understand that the experience extends far beyond the actual dates, and build hype in the build up that turns into ongoing excitement even once the last tents are packed away.
- Elevating through strategic partnerships: The best festival partnerships enhance the attendee experience rather than interrupting it, adding genuine value and feeling like natural extensions of the overall experience.
Want to check out the full playbook, including actionable tips to bring the festival spirit to life at your next event?