AI holds massive potential, but most businesses are failing to capture real value—wasting billions in the graveyard of POCs. The issue isn’t the need for stronger models; it’s a fundamental misunderstanding of how to leverage AI effectively. In this candid session, Invisible Technologies CEO Benjamin Plummer challenges the conventional wisdom that AI alone is the solution and reveals a better path forward: an integrated approach where human expertise and AI work together for real, tangible outcomes. Drawing on years of experience building the world’s most advanced models and helping enterprises leverage emerging technologies, Benjamin will share his unique perspective on how to avoid the AI death trap. Step into 2025 with confidence, equipped with a fresh, realistic perspective on what it takes to get AI right.