Generative AI presents transformative opportunities in financial services, from automating workflows to creating hyper-personalized client experiences. However, deploying these models in highly regulated industries like banking demands transparency, explainability, and ethical frameworks to ensure compliance and build trust. This session will dive into the challenges and strategies for implementing GenAI in financial services with a focus on responsible AI. We'll explore real-world applications of generative models in financial contexts, balancing innovation with regulatory standards, and technical methodologies to build transparent and accountable models.